Company | Culture · January 16, 2026

We Started by Aligning Our Direction

2026 BAS KOREA 1st Company-wide Workshop Review

Since its founding in January 2015, BAS KOREA has continued to grow steadily. However, throughout that growth, there was one important thing we had postponed: formally gathering as a whole team to discuss where we came from and where we are heading. This workshop was the first step in doing exactly that.

Why We Organized the Workshop

Ten years after our founding, the organization had clearly expanded. Revenue increased, the team grew, and the scope of our operations widened. Yet at some point, differences began to emerge in decision-making standards and approaches between teams.

The issue was not rooted in any individual or specific team. The fundamental cause was that we had never formally established a unified operational standard and long-term direction for the company. As we focused on short-term performance, mid- and long-term strategic planning was postponed, and opportunities for team members to deeply understand one another’s roles and objectives became limited.

This workshop began from that realization. It was a moment to formally define BAS KOREA’s identity and direction, and to ensure that all members start 2026 with a shared context.

How the Day Was Designed

The workshop was held on January 16, 2026, at the Eurasia Platform (Multipurpose Room 1) near Busan Station, with all employees in attendance. Rather than a lecture-style session, the program was intentionally designed to balance presentations and discussions, encouraging active participation from everyone.

Morning Session: Focused on sharing the company’s core identity. The CEO personally presented BAS KOREA’s Mission, Vision, and Core Values (MVC). The broader direction of the group company Pullog was also shared, along with BAS KOREA’s positioning as an affiliate. This was followed by the first group discussion session under the theme, “What is BAS?”, allowing members to reinterpret the company’s identity from their own perspectives.

Afternoon Session: Each team presented its 2025 performance review and 2026 plans. The Sales Team, Logistics Team, Strategy Planning Team, Management Support Team, and Development Team shared their achievements and key challenges. A second group discussion then focused on establishing practical collaboration and communication rules for BAS KOREA— creating actionable behavioral standards that can be applied immediately in daily operations.

Formalized Identity: MVC and the Core Value “NEVER”

One of the most important outcomes of the workshop was the official establishment of BAS KOREA’s Mission, Vision, and Core Values.

Category Content Mission Prevent vessel downtime through a “No N/A” response standard and an alliance-based network. Vision To become the benchmark of maritime procurement coverage trusted by global shipping companies.

Our core values are summarized in five letters: “NEVER.”

Initial Term Meaning N Never N/A Provide a definitive answer to the very end. E Expand Coverage Continuously broaden our operational and network coverage. V Verify First Speak with evidence and verification. E End-to-End Ownership Take full responsibility through a single point of accountability. R Response Standard Uphold a consistent and reliable response standard.

Diagnosing 2025 and Setting the Direction for 2026

A recurring theme in team presentations was the limitation of an operation model heavily dependent on individual capabilities.

The company-wide conclusion was clear: if 2025 marked the final stage of growth-centered expansion, then 2026 must become the first year of operational system transformation.

Accordingly, the key direction for 2026 was defined as Transition and Growth, supported by the following company-wide KPIs:

• Operating Profit Margin: 10%

• Completion Rate of Core Databases (Customer · Vessel · Product): 100%

• Manual Task Automation Rate: 80%

• Operational Lead Time Reduction: 50%

Collaboration Principles Created by Our Members

In the second group discussion, participants established practical behavioral standards based on three pillars: Trust, Good Faith, and Feedback. Instead of being imposed from the top down, these principles were directly discussed and formulated by the members themselves.

What Changed After the Workshop

Following the workshop, the MVC slogan was prominently displayed throughout the office, including major walkways and meeting rooms. It was also set as the desktop wallpaper for all employees, ensuring that the company’s direction is continuously reinforced in everyday work.

This workshop marks the beginning of a series of company-wide initiatives planned for the year, including quarterly seminars, biannual town hall meetings, and internal activity days. The direction established during this workshop will be continuously internalized and refined.

Closing

The greatest change this workshop brought to BAS KOREA was formalization. What once existed implicitly—interpreted individually—has now been clearly defined and documented as a shared standard.

Of course, a single day cannot resolve every challenge. But we now share the same language and look toward the same direction. On that foundation, BAS KOREA begins 2026.

Written by BAS KOREA Content Writer